A marketing platform for real estate agents and boutique residential brokerages. Considered, design-led tools and a small services team behind them. Premium marketing without the franchise template or the agency overhead.
Configured, installed, and tuned by Antenna. Not self-serve.
Custom-branded sites, design-led tools, and serious content programs have lived behind agency retainers and franchise budgets. For most boutique brokerages and solo agents, the practical option has been a template site, a portal subscription, and the hope that referrals carry the brand.
Pollinator collapses the cost and complexity of a premium marketing system into a configured installation, delivered by a small services team. The quality of an agency engagement, at a scale a boutique firm or a single agent can actually run.
One coherent system underneath your website, your tools, your journal, and your per-agent landing pages. Designed to feel simple on the outside and dense on the inside.
A homepage, agent directory, listings page, and journal that match the firm's actual character. Mobile-first, fast, accessible.
Home-Fit, Buyer Readiness, Investor Fit, Neighborhood Match. Each routes a visitor to a real answer in two minutes and captures a lead, tagged to the right agent.
Buy vs. Rent, True Monthly Payment, Seller Net Proceeds, Commercial Cap Rate, ADU Unlock. Concept estimates that match how agents actually walk a client through the math.
Long-form field notes by your agents, optimized for AI assistants and structured search. The journal is how boutique firms show up cleanly when buyers ask the question to an AI.
Each agent has a landing page and a tagged version of every tool. Leads come in with the right agent attached, so the firm sees clean numbers and the agent owns the relationship.
Built around California AB 723 and HUD Fair Housing AI guidance. Visible compliance overlay on AI-generated and AI-altered imagery, human sign-off on generated copy, no invented facts. Re-runnable audit included.
Pollinator is built for the operating reality of a working agent and the firm behind them. Six things change the day it goes live.
Every quiz, calculator, and form on an agent's pages routes inquiries to that agent automatically. The firm sees clean attribution. The agent owns the relationship they created.
Brand, voice, and visual system configured around the firm or the agent. Not a franchise template. Not a portal page. Boutique on purpose.
Structured data, llms.txt, and a journal optimized for AI search. When a prospect asks Claude, ChatGPT, or Perplexity about your market, you show up.
California AB 723 disclosure rules and HUD Fair Housing AI guidance built into the platform. Visible overlays on AI imagery, human review on generated copy, no invented facts.
Identity quizzes, readiness checks, and design-aware calculators do the framing work before a prospect picks up the phone. The first conversation starts further along.
The platform is built. We configure it to your firm. You see it live under your domain in days, not the six-to-nine months a custom agency build takes.
You do not get handed a dashboard and a tutorial. We sit with you in a discovery session, configure the platform around how your firm actually works, install it under your domain, train your agents, and stay on for the tuning.
Forty-five minutes with you and one or two agents. We learn the firm, the agents, the markets, the voice, the goals. No slides.
We tune Pollinator to your firm. Brand, voice, agent profiles, neighborhoods, calculators, journal cadence, attribution rules.
The platform goes live under your domain. Agents are trained. The lead inbox is wired. Everything is yours from day one.
Three engagement modes: install and walk away, install plus retainer, or install plus partnership. We follow your lead.
Individual real estate agents who want a serious personal brand, and boutique residential brokerages who want premium marketing without the franchise template or the agency overhead. We are selective about who we onboard, on purpose.
Antenna is a Los Angeles services company. Pollinator is its marketing platform for real estate agents and boutique residential brokerages. Erik Gillberg runs both.
Erik has more than 20 years of helping small businesses succeed with business coaching, marketing strategy, custom sites, and technology development. Antenna brings that practice to real estate, leveraging the latest technology in service of clients.
Pollinator handles the technology. Antenna handles configuration, voice, discovery, tuning, and the working relationship.
Selective about the next client we onboard, on purpose.
Drop your info below. Erik will text you back personally to set up a 15-minute walkthrough. We will look at a live Pollinator installation, then talk about whether your practice or firm is the kind we work with.
If we are not the right fit, we will say so and point you somewhere useful.