Pollinator is the platform. Antenna is the small services team behind it. We work alongside your existing efforts, fix the friction quietly, and add the parts a boutique firm cannot easily build on its own. Traffic, leads, and a steadier conversion path from one to the other.
Most boutique firms have parts of this working. A site that needs a refresh, social channels with sporadic posts, a small email list, agents who write well but inconsistently. Antenna does not replace any of that. We add structure underneath and pace on top.
AI search visibility, structured data, a journal cadence, neighborhood notes. The work that compounds across months.
Quizzes, calculators, and contact forms that pre-qualify before the call, with per-agent attribution baked in.
Cleaner handoffs from first contact to first showing, with the agent already armed with the prospect's design profile, budget, and timeline.
Eight things, none of which require you to hire a marketing manager.
A working session with the broker and one or two agents. We learn the firm, the agents, the markets, the voice, and the goals. We come back with a written read on what is working, what is not, and the three or four changes that would move the most.
Deliverable: a one-page strategy memo and a 90-day plan you can hold us to.
Pollinator configured around your firm, your voice, your agents, your neighborhoods. Installed under your domain. The site becomes the anchor everything else points back to.
Deliverable: a live, branded site with quizzes, calculators, journal, and per-agent attribution running.
A journal that ranks. Two to four pieces a month, ghostwritten with your agents' voice, edited to compliance and brand. Neighborhood notes, market reads, buyer's and seller's guides. The work that turns AI search from a worry into an advantage.
Deliverable: a quarterly editorial calendar plus the writing and publishing to match it.
Structured data on every page, llms.txt at the root, schema.org markup that satisfies both Google's crawler and the LLM-based assistants buyers increasingly use. We watch what gets crawled, what gets cited, and where you show up over time.
Deliverable: a search-readiness audit and the ongoing work to maintain it.
Forms that collect what an agent actually needs to follow up well. A simple, branded reply pattern that goes out automatically. A second-touch and a third-touch that do not feel automated, because they are written for the kind of prospect who finds your firm in the first place.
Deliverable: a working capture and nurture flow per agent, wired to whatever inbox or CRM you already use.
The quizzes, calculators, and journal posts on your site become shareable cards your agents post under their own handles. Instagram, Pinterest, LinkedIn. We design the templates and write the captions. The agents who already publish stay in charge of their own voice.
Deliverable: a content kit refreshed monthly, ready for any agent to post.
A monthly note in plain English. What was published, what was searched, what was captured, what closed. We name the experiments that worked and the ones that did not, and adjust the next month accordingly.
Deliverable: a monthly one-page report plus a quarterly working session.
California AB 723 disclosure rules, HUD Fair Housing AI guidance, and the smaller MLS-specific rules that creep in. We hold the line on the things that matter and document the rest so your counsel has something concrete to review.
Deliverable: a written compliance reference for the firm, re-runnable as the rules change.
None of them are locked. We pick the shape that fits the firm and revisit it every quarter.
Discovery plus the Pollinator install plus a 60-day handoff window. You take it from there. We stay reachable for questions and small fixes during the handoff, then step out.
When it fits: small firm, internal capacity to keep it going.
Install plus an ongoing monthly that covers site stewardship, content cadence, search work, and a steady rhythm of small improvements. Cancel any month.
When it fits: firm wants ongoing momentum without hiring a marketing manager.
A deeper engagement with shared upside. Smaller retainer plus a share of incremental growth attributable to the work, baseline and cap defined in writing.
When it fits: firm wants Antenna on the hook for results, not just the work.
All three are starting points. The fit gets clearer after the first working session and adjusts from there.
Fifteen minutes is enough to walk through what is working, what is not, and whether Antenna is the right team to help. Drop your info on the main page and Erik will text you back personally.
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